Screen+Shot+2018-01-03+at+16.30.58.png — #LAFFF2018 Highlights & Recap

LAFFF was a dazzling showcase of how fashion, lifestyle and tech are blending to create future visionary experiences.

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2018 Winning Films

Featured

Georgetown Optician “The Eye Ball” | 2018 Winner of Best Direction

“The Eye Ball” is the sequel to the award winning “Our Family Know Glasses” film. It continues the true-ish story of the Voorthuis family, optically-obsessed owners of Georgetown Optician – a true-life Fashion eyewear retailer.

LOLA'S MANIFESTO | 2018 Winner of Founders Choice

Lola’s manifesto is a brief moment in the life of two TV commercial stars between takes. They are a mother and a daughter who passionately discuss what they think a fashion film really is.

Glommy Planets | 2018 Winner of Best Music

A music video that puts images to a song that talks about how we can make the same mistake over and over again. An ambiguous story, friendly and violent, like the lyrics of the song, that traps us in a story full of comings and goings with final surprise.

DIVA | 2018 Winner of Best Emerging

Europe’s historic concert halls set the stage for an ecstatic meeting of two art traditions which traffic in extremes of gender performance, enacting a space where the drag bar diva and the opera house diva share the same skin.

Gypsy | 2018 Winner of Best Emerging

A basketball player in Villa Pueyrredon, Buenos Aires, is possessed by music and loses control of her mind and body.

FaFa Fashion film | 2018 Winner of Best Innovation

A film in which the model wears nothing but accessories, presented as works of art, who play the lead role in the film. Fafa becomes a metaphor.

Timeless - Lacoste | 2018 Winner of Best Style

Timeless tells the story of a unique journey and love at first sight. The hero jumps into a relentless love quest through the decades: the style evolves but the polo keeps its eternal elegance.

Santos by Cartier | 2018 Winner of Best Cinematography

The Santos watch is named after the aviation pioneer Santos-Dumont. It is claimed that his first flight in 1903 pre-dated that of the Wright Brothers.

How To Be A Winner | 2018 Winer of Best Campaign

MR PORTER released ‘How To Be A Winner,’ a short form video that encompasses the fun and functionality of the collection through a lighthearted, playful approach that teaches viewers ‘The PRADA Method’ of winning at bowling.

Jillian | 2018 Winner of Best Documentary

Documentary about Jillian Mercado: Model, Activist, Latina.

Proclamation Punctuation | 2018 Winner of Best Glam

“Proclamation Punctuation” is an enthralling fashion film centered on a fabulously fascinating woman reciting a short soliloquy paying homage to her love for using exclamation points in her missives.

SOUL LAND | 2018 Winner of Best Cinematography

Your first love feels like a drug. It’s bodies interlocked like Tetris blocks, it’s giggling at hickeys, it’s looking at the world through those heart shaped sunglasses in a completely un-ironic way. Your first heartbreak is a dagger. It’s gorging on cake, it’s kissing with your eyes open, it’s bumping into your ex snogging someone else in an elevator.

Day I @ Fred Segal

Day II @ TEC

Behind the Scenes

GIFS

Photobooth

Show Us Your Type LA

SELFIE PHOTOBOOTH MASHUP

PANEL DISCUSSIONS

The design process and inspiration, the state of the menswear industry today, formal dress and the casualization of the business uniform, and the challenges for emerging brands and personal presentation. more info

What do we consider to be a fashion film? What makes a film a fashion film and when is it not considered one? Is fashion film for everyone? What is fashion film, what is the purpose of it, what makes it what it is, and who defines it. more info

What is the role of fashion in the process of questioning one's identity? Personal experiences and storytelling will lead the warm-up to the discussion. more info

Why do we have the need as consumers to go for a more spiritual and sustainable fashion? This panel seeks to understand this new form of consciousness from different perspectives. more info

Where do new technologies stand in fashion and art? Where are we now? Why and how have new technologies changed fashion and art? Where are we going? What are the next technologies? How do we see the future? more info