How To Be A Winner | 2018 Winer of Best Campaign
To celebrate the MR PORTER x PRADA 32-piece bowling-inspired capsule collection which launched exclusively on MRPORTER.COM, MR PORTER released ‘How To Be A Winner,’ a short form video that encompasses the fun and functionality of the collection through a lighthearted, playful approach that teaches viewers ‘The PRADA Method’ of winning at bowling.
The video, now at over 1 million views and counting on YouTube, served as the main element of the launch campaign and was featured across MR PORTER’s social media, email, website and app platforms, as part of a greater integrated global marketing and content campaign to celebrate the launch. The campaign video and launch campaign were featured by global media, driving commercial value and global awareness of the collection and partnership. This was PRADA’s first menswear exclusive with an online retail partner.
Film by Jacopo Maria Cinti - Art Director.