Originally conceived as the LA Fashion Film Festival, the inaugural festival was held over two days in 2018 at Fred Segal on Sunset Blvd and Technicolor Experience Center. It was a dazzling showcase of how fashion, lifestyle and tech are blending to create future visionary experiences.

Poised as a cornerstone of LA fashion events, the festival returns in 2019 as LA Fashion Festival (LAFF), showcasing progressive ideas via an immersive cultural experience of film, retail, innovation, and beauty influences.

A 2-day festival taking place on September 20, & 21, the LAFF 2019 program will include daily screenings of fashion films, workshops, masterclasses, pop-ups, lectures, and stimulating experiences, with the awards show taking place on the final evening.