#LAFF2019:
Sustainability

A 3-day festival taking place on September 19, 20, & 21, the LAFF 2019 program will include daily screenings of fashion films, workshops, masterclasses, pop-ups, lectures, and stimulating experiences, with an awards show taking place on the final evening.

 
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The festival incites meaningful exchanges via an immersive program of cutting-edge brand experiences, hands-on masterclasses, and thought-provoking panel discussions.

 

The partnership between LAFF and ROW DTLA is rooted in shared social goals of inclusion and sustainability. A multilayered cultural initiative, LAFF’s primary aim is to showcase progressive ideas in a cultural experience of film, retail, innovation, and beauty influences, but it takes the conversation further.

The fashion industry plays an instrumental role in shaping consumer values and lifestyle choices, especially in Los Angeles, which is also a haven for sustainable living where green is the new black. While the conversation on sustainable fashion continues to gather momentum, LAFF 2019 would like to take it further by asking: how can we make sustainable fashion more accessible and inclusive? Sustainability shouldn’t be a luxury; it should be a way of life.

 
 
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We are building a progressive social platform to inspire cinematic productions that challenge conventional displays and perceptions of fashion.

By promoting innovative avenues for unconventional branding, we seek to fuse the LA motion picture community with our constantly shifting digital landscape, to better reach the connected masses.

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The future is inclusive, and your consumers are connected. Conventional retail is giving way to mobile shopping platforms, with Augmented Reality and Virtual Reality interfaces quickly gaining momentum.

Together with the morphing retail landscape, LAFF is here to bridge the gap between brands and consumers.

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Transparency is the future. Beauty brands will need to be authentic and true, available to a wider array of consumers, and harness the call for “natural.”

The festival will feature interactive conversations, new technologies, installations, innovative branding displays, and meaningful consumer engagement.

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We are here to encourage the re-invention of retail, which is now relying heavily on experiential and entertainment environments

Via the LAFF EcoLounge we bring together a curated collection of brands that speak to the call of sustainability. In tandem guests can enjoy the 65+ retail & restaurants situated throughout the ROW DTLA.

SUSTAINABILITY SHOULDN’T BE A LUXURY;
IT SHOULD BE A WAY OF LIFE

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of global millennials are willing to spend more on brands that are sustainable.

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of global consumers are extremely influenced by friends and peer-to-peer opinions on social media.

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increase in Google search interest for "sustainable fashion" since 2015.

 
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FASHION FILM as the
medium of storytelling

 
 
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