Mr Tom Ford's Six Rules Of Style
To celebrate the MR PORTER x Tom Ford capsule collection which launched exclusively on MRPORTER.COM, MR PORTER released ‘Mr Tom Ford’s Six Rules Of Style,’ a short film in which designer Mr Tom Ford introduces his exclusive capsule collection for MR PORTER comprised of his six personal wardrobe go-tos, and in the process he offers some useful and amusing advice on how a man should dress. The collection marked the 10-year anniversary of Mr Tom Ford’s eponymous label and his first ever exclusive collection of any kind.
The video, now at over 700,000 views and counting on YouTube, served as the main element of the launch campaign and was featured across MR PORTER’s social media, email, website and app platforms.
Film by Jacopo Maria Cinti - Art Director.