Puma Road
Raise your glass and sip fine complimentary selections from the Puma Road Winery, see you on the stage!
The Franscioni family has worked the Salinas Valley soil for four generations. In the early 1890s, Silvio Franscioni Sr. settled a ranch outside of Gonzales with his beloved wife Maria and their children. What began as a dairy operation developed into a row crop farm. The owner of Puma Road winery, Ray Franscioni–Silvio’s grandson, is keeping the farming tradition vibrant and alive. His business ambitions reached beyond raising dairy cows and farming lettuce. While growing 6,000 acres of row crops, he decided to embark on a vineyard operation in the early 1990s.
For more than 20 years, Franscioni has been a prominent grape-grower in the Monterey County region. His operation has evolved into growing 2,000 acres of vines while continuing the family row crop business. About half of the grape yield is grown in the Santa Lucia Highlands; the other portion grows in the Paicines AVA.
About a decade after becoming grape growers, the Franscioni’s decided to craft wine themselves. The family produced their first vintage in 2003 under the label RF Wines. More than a decade later, Puma Road Winery now produces 4,500 cases per year. They proudly continue to grow 15 varietals. The winery is a thriving, local-based establishment that strongly reflects the Santa Lucia Highlands as well as the Paicines AVA. The earthy flavors and rich minerality of the soils create the unique wines one can only experience at Puma Road down the River Road Wine Trail.
We invite you to visit our Santa Lucia Highlands tasting room, situated on the original homestead the Franscioni family settled so many years ago. Experience the hospitality and local knowledge upon which we pride ourselves.
Heineken LAFF Lounge
For those 21+ have a seat in “Swinging Tables” and enjoy LAFF Docu Official Selections and NOWNESS films. Drinks are on us! We’re serving up Heineken, Heineken Light and Heineken 0.0 (alcohol free).
Rava Wines
A Rava Wines ambassador will be on Stage A pouring their signature wines in govinos, complimentary, as well as to talk all things wine, cheers!
Located in the El Pomar AVA in the heart of Paso Robles Wine Country, Rava Wines + Events is the place for celebrations and live entertainment. The Rava’s, a third-generation farming family, has taken their expertise into the cellar crafting sparkling wines in the traditional méthode champenoise style. Experience Rava’s intimate wine country venue and discover a blend of modern hospitality, fine wines and your place for celebrations.
The Rava’s own more than 1,200 acres of premium vineyards that span from the foothills of the Santa Lucia Range in Monterey County to the Rava Estate in the heart of Paso Robles Wine Country. Owner, Chad Rava oversees and manages all vineyard operations, new plantings and harvest decisions. By having a hand in all production processes, the Rava’s are able to focus on terroir driven quality and their signature sparkling wines.
Vital Proteins Cabana
Visit the Vital Proteins team in the Collagen Cabana, beat the heat and experience a refreshing collagen water!
Vital Proteins isn’t just a nutritional trend, it’s a wellness movement towards proactive health. We’re changing the way consumers think about their health with whole nutrition, inside-out products that support full body benefit realization.
Uncap Your Potential with Vital Proteins.
Sweet Leaf Tea
Born in Austin over 20 years ago, today you’ll still find the same love in every bottle of our organic sweet leaf tea. If y’all know Austin you know we take a heck of a lot of pride in the uniqueness of our home. We are committed to bringing you flavors as authentic as the people, food, music, art and even them damn bats, that keep back home as original as it comes. Keep it weird, keep it organic and keep it simple.
Swing Tables
The SwingTables story started out in Chicago, where Greg Frehr and life long friend, Ben Hanisch, were working together in a company that Ben Hanisch founded called the Last Workshop. They developed and evolved the SwingTables concept. Together they moved the workshop east, to New York, they decided to focus on different aspects of the furniture business while sharing a Bronx workshop.
Owner, Greg Frehr, has been making custom furniture for too many years to count. His experience and craftsmanship has taken SwingTables to new and exciting places. Each project is treated with the utmost care and a quality product is his number one focus.
KeVita Alive Like You
Come sample a variety of our flavors as well as some fun branded promotional gifts that we'll be giving away! Loved your KeVita? Good, you’ll walk way with a coupon for your next outing!
KeVita was founded in 2009 in Ojai, California by holistic nutritionist Chakra Earthsong and organic winemaker Bill Moses. Exploration is a huge part of KeVita. The Sparkling Probiotic Drink was the first retail water-kefir culture on the market, plus the only non-dairy option. KeVita was also the first to add probiotics for added health benefits while other products tend to lack live probiotics by the time they get to the end of consumer. While distribution has grown, they remain grounded in the fundamentals of their process, still fermenting and bottling right at home in Ventura County.
Revive Kombucha
We’re a family owned craft kombucha brewery, launched at the Sonoma County California Farmer’s Market in 2010. Our mission has always been to sustainably produce the best tasting kombucha you’ve ever had, using the highest quality ingredients and innovative craft brewing techniques. We develop our own recipes, techniques and cultures and the result is a uniquely delicious, healthy brew. We’re all about brewing our kombucha with a culture of heart and fun, and taking care of the earth and our community in the process.
R.E.D.D.
A New Generation of Protein Bars. Simple, plant-based ingredients that inspire optimism and spark radiance.
Experience the inviting taste of Radiant Energy Deliciously Delivered, R.E.D.D. plant-based protein Bar. Gluten-free, soy-free, non-GMO, and vegan bars.
We’ve made it easy for you to get your daily dose of holistic plant-based goodness. Proteins. Probiotics. Phytonutrients. All the good stuff. Because what you put inside, shows on the outside. Eat Well. Look Good. Have it All.
