A visual poetry of dramatized glamour vs. modern consumerism.
Inspired by the alluring Isabella Blow- Queen of Fashion, elegance, eccentricity and grace. She belonged to the English nobility, she used her aristocratic connection to the high society to influence, cultivate and nurture people she admired. She expressed herself freely, encouraged by her husband-Dentmar Blow, yet the misfortune of not being able to have children, inspired her to dedicate her efforts to hone and muse talented people, Alexander McQueen being one.
Gabriela created her swan like, hand-made outfit and hat out of ordinary recycled and repurposed materials: silks, feathers and tulle.
As a antidote to the first dramatic portrayal, we see a casually dressed woman at a retail store suddenly pulled out of a daydream while holding an object she is deciding to purchase or not. That is the question.
How can we escape excessive consumerism? After all, to live is to consume. The idea that “more is better”, no matter what the product we are buying, makes us constantly buying more and more.
When will enough be enough? Advertising fuels our desire for material possessions. It consumes our limited resources. It promises happiness but never delivers. Our life can be better enjoyed by intentionally rejecting.
An LA based cinematographer, Eric creates rich visuals for fashion/beauty, lifestyle and music video. His passion is collaborating to create, extract and capture the true beauty each situation presents.
As owner and operator of BEFORE INFINITY PRODUCTIONS, Eric also utilizes over a decade of experience directing, editing and producing to take on entire projects from pre-production to final cut with his talented team of artists.
In addition to traditional filmmaking, Eric is also a pioneer in online interactive 360º video. He co-founded SOCIAL ANIMAL, an interactive media agency, and for five years he traveled the world creating stunning ULTRA-WIDE images their one-of-a-kind cinematic 360º camera system, SA-9. www.SocialAnimal.tv
This wide range of experience behind the lens has developed his thorough understanding of the multi-media world we live in today. Eric is always looking to collaborate with fellow creatives to keep pushing the boundaries of the many extraordinary forms of visual expression out there today... and tomorrow.