TEN launches with curious, omniscient and surreal reportage about the world as it is today. The film ‘NeverManyOnlyFew’ observes our relationship with machines, objects and each other and lays out a manifesto for the new fashion label based in London.

Creator James Ruth didn’t start TEN with a specific collection in mind. He started the brand with a set of beliefs and wanted to create a film that dramatised that. Fundamentally TEN believes that handcrafted is better than machine made. Irregularity and intimacy make an object special. It also believes that patience and time creates beauty. 

Film directed by James Ruth & Luke Tipping.