An eccentric Asian director is in charge of a fashion shoot where he forces his strange ideas of branding on a couple of designers (Suki and Poppy). From Crisps inside an Aquarium to references of modern day rappers – there is a perceptive use of word combinations all in the spirit of the 1960's.

The video/short film is a clever interpretation of a 'behind the scenes' photo-shoot of a fashion brand. Based on a true experience by Suki Waterhouse and Poppy Jamie, which play themselves. The video was shot on 16mm film in L.A. Produced by Moonduckling.


Gigi Ben Artzi, Roy Ben Artzi

Gigi & Roy Ben Artzi are a New York-based director duo who started their careers as fashion photographers before exploring the narrative power of moving images, where they felt they could ask looming questions deep in their minds.

Their film work has been praised for its strong composition, cinematography, and the depth of characters, often choosing to shoot in 16mm film. Their short E.W.A.—that follows a teenage girl with a condition that makes her unable to fit into society—was shortlisted for the Grand Jury Prize at 2016’s American Film Institute Film Festival and was premiered in Nowness. Their work has been featured in media houses such as i-D, Ignant, Oyster, and Marfa Film Festival.