Mindfoolness - A Beginner's Guide For Distraction

2019 Official Selection

May 28

"Mindfulness" is a mental state achieved by focusing one's awareness on the present moment. Calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations, used as a therapeutic technique.

Nowadays, with saturated social media, and being expected to instantly respond and to give immediate feedback to family, friends, co-workers or anyone in touch it is almost impossible to be present and to experience the moment.
We developed a “right now” mentality and what used to take time now needs to be done overnight.

I created the "Mindfoolness" based on the idea that we can meditate and be present without taking everything too seriously. To avoid distractions, or use them as a therapy or meditation.... otherwise we can not really enjoy what we do, and what we love. With all of the stress to keep up with the fast pace of our “digital world” we lose the ability to be mindful, present, free of distractions. In turn, we find ourselves overwhelmed by stress, pressure and hindering our full capability due to the constant distractions. If we could just smile, and be present in our everyday journeys, everything would be a little more relaxed and fun.

Benjo Arwas

Benjo is a father, photographer and director based in Los Angeles and New York.

Through his photography, Benjo brings a unique and timeless storytelling content.

Benjo focuses on directing and capturing the emotions and expressions of each subject/brand/concept individually, based on their background stories, visions and inspirations.

In collaborations, Benjo creates his unique aesthetic through a variety of mediums, formats, light textures and compositions. By using different mediums, stills and motion, he executes his signature work that is sought after by fashion, celebrity, advertising clients and magazines internationally.

benjoarwas.com

Style

Justin Merino

justin raymond merino founded kulturspace on a strong philosophy of collaboration and a belief that enriching our world with artistic, cultural and innovative visions can be done collectively, free from the limitations of a traditional brick-and-mortar operation.

over fifteen years of wide ranging international experience in management, design and cultural environments has gifted justin the skills needed to bring together the talents of creative professionals and designers. most recently he cofounded the berlin student film festival (bsff) to spread the vision of inclusion and provide a platform to rising talents.

justin’s education is just as comprehensive. he completed business management studies at coc, a degree in design and visual communications from the university of pennsylvania, and in film & cinema from the university of london. he also studied project management at pinnacle p.d., exhibition design at node’s center for curatorial studies, and has participated in numerous educational programmes at the museum of modern art in new york.

as a creative consultant justin has worked with mercedes-benz, deutsche telekom, adidas, dr. oetker, victorinox and others to harness and foster the force behind designers, strategists and creatives. through a series of workshops and one and one support justin coaches berlin creative freelancers on how to navigate their career, develop a portfolio, build a client base as well as how to market and brand themselves. these days justin travels between berlin, tel aviv and his native los angeles developing kulturspace’s & bsff’s international presence, working with creative individuals and organisations to bring ideas to life.

http://www.kulturspace.com