O'Neill - In Between Lines
In Between Lines is the new O’Neill Outdoor campaign created by C41, reimagined through the eyes of director LEONE and photographers Carlo Banfi and Simona Gentile. It consists of three different films, which in the directors' cut come together through a mashup of the three stories, each inspired by a different board sport: snowboarding, kitesurfing, and surfing. A story created around different young thrill-seekers with a devotion to boardsports, showing their lives in-between seasons, weather conditions, and traveling. O'Neill - In Between Lines represents a way of living that brings the community together.
For this campaign, C41 went in search of three talents and asked them "What’s in between?" This becomes the starting point into their daily lives, waiting for the swell to come, snow to fall, and the wind to rise. O'Neill - In Between Lines is a visualisation of their answers, set up as three chapters showing different locations and lifestyles: surf & camp, kite & travel, peak & street. Together we discover a place of waiting that becomes their lifestyle. The result is an insight into the thrilling habits of a community marked by a fresh and engaging form of storytelling.
O’Neill started life in 1952 when founder Jack O’Neill began designing and producing the world’s first neoprene wetsuits out of the world’s first surf shop - a humble garage off the Great Highway, San Francisco. Throughout every step of the O’Neill journey, the brand has stayed true to its mission: pushing the technical boundaries of sports clothing as a way to explore and enjoy the natural world for longer.
Leone
LEONE is an award-winning film director and photographer, born and raised in San Salvo and based in Milan. Though he has lived in a big city for years, LEONE has kept with him and as part of his work a predilection for all those things reminding him of his past and his home. He likes creating extraordinary stories, often with a refined comic twist even in tragedy. LEONE likes nice stories, but mostly he likes to tell them nicely. That’s why in 2010 he started K48, his very own production company based in Milan. In 2016 he became publisher and partner of C41 Magazine. In 2021 C41 magazine and K48 blended their worlds into a company called C41.eu, a creative production company. LEONE is represented by C41.eu and Bollywood Productions.
