I'M HERE (trailer)

A collaboration between fashion label YYAtomic and music artist New World Ray.

The experience of virtual and physical worlds as a singular reality, exploring what it means to sustain identity and triumph in an ever-changing, augmented landscape.

"So, tell the people what they want to know...who is New World Ray?"

Dudi Zvedeniuk

Writer/Director from Melbourne, Australia. Based in London, United Kingdom. Working across film, live performance and virtual reality. Interested in a trans-disciplinary approach to storytelling.

Involved with ongoing CITYX Venice Virtual Pavilion project for the Venice Biennale, its latest edition showcase at the 18th Venice Architecture Biennale 2023. His short film I'M HERE premiered live at London Fashion Week 2023 as part of their DiscoveryLAB showcase, nominated for Best Metaverse Fashion Film at NYC International Fashion Film Festival, Best Digital Fashion Film at Berlin Fashion Film Festival, and official selection at Milano, London and Canadian Fashion Film Festivals.

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