Never Still by RIMOWA

To mark its 120th anniversary, RIMOWA created a global campaign that draws on our rich history of making timeless suitcases for purposeful travelers. The message is simple but powerful – that “no one builds a legacy by standing still.” RIMOWA leveraged the brand’s strongest equity, its community, selecting a group of cultural icons whose lifelong journeys are ones of ambition, determination, and resilience. Tennis legend Roger Federer, Louis Vuitton Men’s Artistic Director & Off-White founder Virgil Abloh, model and activist Adwoa Aboah, global restaurateur Nobu Matsuhisa and Dior Men’s Jewelry Designer & AMBUSH Founder Yoon Ahn, are all long-time RIMOWA owners who share the same mindset despite having diverse backgrounds. Shot on 3 continents by 5 different directors, each icon created an emotional and visually distinct expression of their unique journey in the form of 5 individual icon films and 1 overarching anthem film that weaves the stories together.

Film directed by Yannis Henrion, Frank Hahn, Nikolaus Ronacher, Paulo Martins, Mayara Schmidt, Jan Volpp, Dexter Navy, Jared Knecht, Karim Huu Do, Jonas Lindstroem.