An annual program including daily screenings of fashion films, workshops,
masterclasses, pop-ups, lectures, and stimulating experiences. Stay tuned for 2020 details!

 
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The festival incites meaningful exchanges via an immersive program of cutting-edge brand experiences, hands-on masterclasses, and thought-provoking panel discussions.

 

LA Fashion Festival 2019 Debuts Matthew Rolston’s “Hollywood Royale: Out of the School of Los Angeles” as a First-Ever Untethered Virtual Reality Gallery Experience, Presented by The Mill

Matthew Rolston, Cyndi Lauper, Headdress, Los Angeles, 1986,
from the series "Hollywood Royale" (Courtesy of Fahey/Klein Los Angeles)

A multilayered cultural initiative, LAFF’s primary aim is to showcase progressive ideas in a cultural experience of film, retail, innovation, and beauty influences, but it takes the conversation further.

The fashion industry plays an instrumental role in shaping consumer values and lifestyle choices, especially in Los Angeles, which is also a haven for sustainable living where green is the new black. While the conversation on sustainable fashion continues to gather momentum, LAFF 2019 would like to take it further by asking: how can we make sustainable fashion more accessible and inclusive? Sustainability shouldn’t be a luxury; it should be a way of life.

 
 
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With fashion film as the medium of storytelling, we aim to inspire cinematic narratives that take the conversation further. We’re harnessing the influence of the LA motion picture community, creating meaningful exchanges in collaboration with forward-thinking brands to better reach the connected masses.

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The future is inclusive, and your consumers are connected. Conventional retail is giving way to mobile shopping platforms, with Augmented Reality and Virtual Reality interfaces quickly gaining momentum. In tandem with the morphing retail landscape, LAFF is here to bridge the gap by creating immersive experiences that connect brands with consumers.

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Transparency is the future. Beauty brands will need to be authentic and true, to heed the call for “green living” while being more inclusive. As a major influencer of consumer values and lifestyle choices, beauty brands have the power to shape meaningful narratives, and LAFF is here to facilitate them.

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We are here to encourage the re-invention of retail, which is now relying heavily on experiential and entertainment environments. The LAFF EcoLounge presents a curated collection of brands dedicated towards making sustainability a way of life, against the retail extravaganza of 65+ stores & restaurants situated throughout ROW DTLA.

SUSTAINABILITY SHOULDN’T BE A LUXURY;
IT SHOULD BE A WAY OF LIFE

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of global millennials are willing to spend more on brands that are sustainable.

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of global consumers are extremely influenced by friends and peer-to-peer opinions on social media.

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increase in Google search interest for "sustainable fashion" since 2015.

 
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