How to build a brands' DNA with the use of social media platforms and new immersive technologies?

Where do new technologies stand in fashion and art? Where are we now? Why and how have new technologies changed fashion and art? Where are we going? What are the next technologies? How do we see the future?

Why do we have the need as consumers to go for a more spiritual and sustainable fashion? This panel seeks to understand this new form of consciousness from different perspectives.

What is the role of fashion in the process of questioning one's identity? Personal experiences and storytelling will lead the warm-up to the discussion.

The panel will discuss the definition of fashion in a cinematic context: what is fashion film, what is the purpose of it, what makes it what it is, and who defines it.

Douglas Hand, will moderate a panel of menswear designers. Topics of discussion will range from the design process and inspiration, the state of the menswear industry today and more.

“How to build a brands DNA with the use of social media platforms and new technologies.” Joining the panel is Matt Lambert - Director at Iconoclast, Leslie Bedolla - Partner at LA Fashion Film Festival and Holger Homann - Editor/Creative Director at Radical Vertical.