What luxury means in an era when the term itself feels hollow and banal.

Commissioned as part of the Radical Luxury campaign at Selfridges, The Greatest Luxury explores what luxury means in an era when the term itself feels hollow and banal. So how can we redefine this word for the next generation? And how do we make luxury exciting and meaningful again?

Commissioned as part of the Radical Luxury campaign at Selfridges, The Greatest Luxury explores what luxury means in an era when the term itself feels hollow and banal.