Mapping the fashion film festival landscape: Fashion, film, and the digital age
The digital revolution and the reorganisation of the media environment have contributed to the emergence of new forms to communicate and to apprehend media. These mutations and technological evolutions have allowed renewed fashion imagery and enabled new forms of communicating fashion, making fashion films a relevant and widely broadcasted form. Forms of distribution move from promotional spots in movie theaters to social media (Facebook, Twitter, Instagram), video platforms (YouTube, Vimeo), specific fashion film platforms (Nowness, ShowStudio), or television fashion channels (Fashion TV). However, fashion film festivals play an essential role in the spread and valorisation of fashion films. Analysing and discussing their diversity provides an understanding of the fashion film festival circuit.