Worldwide VivoBook2022 - Director's Cut (Trailer)
No actors and no influencers - only real Gen Z creators, staging their own stories and creations.
Following the success of their first collaboration, Asus, Bollywood, Leone and C41deliver the new Worldwide VivoBook2022 campaign. In line with films, photos and digital content previously released, Leone's director's cut portrays the true story of five creative talents, cast from a range of social networks.
Worldwide VivoBook2022 represents the second global campaign shot by C41 for Asus. Shot in Napes (Italy), it's also the second time the brand has decided to focus on GenZers.
The casting was selected entirely via social media, led by C41's casting branch Furia which focuses only on social media and street casting. The key element was authenticity, meaning that the talent needed be real professional image makers. As we see in the video, they become the protagonists of their own creations.
