Tomorrow and the Butterfly
A somehow artistic personality, Davide Bollati, chairman of Italian cosmetic company Davines, has got a peculiar vision of beauty industry: “How can you have beauty without sustainability? They go around well together because you cannot have one without the other.”
In six episodes the film tells stories which involve him and his peculiar vision of business and ethics.
While in Parma takes place the construction of the Davines Village, the new venue of the company designed by archi-star Matteo Thun, other tales unfold.
A group of slow-food growers, financed by Davines and driven by Cristina Pellizzari, are trying to save an ancient species of olive tree in Tuscany.
In Cambodia, Matthew Fairfax, an entrepreneur in the world of hairdressing, tries to save young boys and girls who are traffic sex survivals, giving them the chance of learning a job.
In USA Chelsea Pickthorn and Jocelyn Simone discover new indie music bands all over the US and help them create their own new look.
Back in Parma Davines R&D department works on the project of a new super-sustainable shampoo. Strongly wanted by CEO Paolo Braguzzi, this product is thought for having a very low impact on natural environment, yet the project is quite hard to finalize and it risks to become a never ending story.
Following this stories, we perceive that Davide Bollati’s view of life as a constant research for something that is not here and now, but always yet to come is the real connection between all the episodes and their players.
Alessandro Soetje
Born in Bologna in 1970, Alessandro Soetje is a director and d.o.p. based in Milan. During his university studies, which led him to a degree in Philosophy at the State University of Milan, he began working first as an assistant photographer and then as an operator and director of photography for documentaries, news and entertainment for various national and foreign televisions.
In 1993 he won the national Erotic Photography Competition in 1993 with 5 female nudes.
In 1998 his documentary “Bambini d’Africa” was awarded with the Giglio d’Argento at the Valdarno Film Festival, the FEDIC prize at the Montecatini Film Festival and at the African Film Festival.
In 2000 he collaborated on the last major investigation by Sergio Zavoli, “Viaggio nel scuola (A Journey into School)”, broadcasted by Rai 3. Subsequently, in 2003, he joined the National Order of Journalists, as a freelance journalist.
He then director for corporate videos, commercials and cinematographer for many documentaries.
In 2013 he restarted his documentarist career with “Our Stone”, completed in 2018, and selected in competition, among others, at the Festival des Films du Monde in Montreal.
He also made 4 documentaries for the show Geo broadcasted by RAI 3 and the documentary “Old Wild Lorenz”, awarded for best direction at the San Giò Video Festival in Verona.
With the campaign “Aware Migrants”, for which he made 50 interviews with migrants and 4 short documentaries, he won the 30th International Grand Prix Advertising Strategies. The campaign was also in Short List at the Clio Awards in New York 2017.
In August is scheduled the release on ARTE of the documentary “Matera, mother of stone”.