The Rental Revolution
Diek Pothoven
After graduating from ArtEZ Academy of Art & Design in Arnhem, Diek began his multifaceted career in Amsterdam. His work spans the fashion, film, and commercial worlds: having worked as both a show designer (for brands such as Iris van Herpen & Swarovski) and as Creative Director for countless projects (including his own fashion brand MARTAN and the Eurovision Song Festival).
Diek sees his filmmaking as a direct way to experiment with, and express, his impulses in fashion. Driven by a keen eye for innovation, he aims to push boundaries both technically and creatively. An approach which enables Diek to communicate commercial messaging with an artistic and interesting point of view.
