The power of desire (trailer)
Our narrative delves into the SS24 collection by Ferrari Style, embodying its central theme: "The Power of Desire." The collection revisits the Ferrari Formula 1 world firstly through its collection and further on we tried to wrie down a story divided into chapters, titles that reflect a love story in the film while also symbolizing typical moments from the car world. For instance, there's a focus on reverse (Chapter 1: Reverse), car chasing (Chapter 2: The Chase), car pooling (Chapter 3: By the Pool), a car crash (Chapter 4: The Crush), and Ferrari's iconic color (Chapter 5: Red Hour). Each chapter's title is carefully crafted to evoke the essence of its scene. Notably, this marks Ferrari Style's inaugural outdoor campaign—a privilege we deeply appreciate.