Ray-Ban - You're On (Trailer)

2022 Official Selection
Written By Justin Merino

Ray-Ban - You’re On is the latest global campaign for Ray-Ban directed by Iacopo Carapelli and produced by C41. In line with “You’re On”, the brand’s core message launched in 2020, this campaign encourages us to live in the moment and embrace the most authentic version of ourselves. With Ray-Ban - You’re On, we challenge the perception that as a species we have become static and complacent - happy to follow orders without daring to question them. A tribute to how unique each one of us is, the campaign inspires us to break free, speak up and not be afraid to show our true colours.

Iacopo Carapell

Born in 1990, in Milan, Iacopo Carapelli began showing a keen interest in visual language, particularly that of cinema, from a very young age. During his high school years, he formed a group made of young video-makers in which he experimented with different styles. He strongly believes in observation in the field as a way of learning and understanding the mechanisms, which is what led him to enter the world of video production soon after spending two years at the Academy of Fine Arts in Milan. He collaborated in the production of numerous commercials and soon became an advertising director himself, standing out for his distinctive visual language, which combines his spirit of observation with the search for a brutal, but nonetheless poetic, aesthetic.

Justin Merino

http://www.kulturspace.com
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