Jo-An Li is a London-Based art director working in photography, short film, interactive design and installation. She is currently studying (BA) Design for Art Direction at London College of Communication. Drawing upon philosophy, contemporary social and environmental issues that as a conceptual basis. Her works Explore the connection to an unseen power, utilising the multiple mediums of video, photography, installation and digital animation to activate psychological responses from the audiences, produce psychological pressure like tension and anxiety on the viewers, aim to create deeper communication with the audiences.