Joss Trilogy (trailer)

2024 Submission
Written By Justin Merino

Joss Trilogy is a high fashion and editorial project that brings a contemporary lens to joss paper used in traditional Hmong Shaman practices. This film captures the New Year celebration of the Hmong in the context of their migration through China, Laos, and America.

Cha Lor, Soua Vang

Cha's Bio: Cha Lor is a Hmong American model, actress, and director located in Agawam, Massachusetts. She has been actively in the art scene within my hometown Saint Paul and Minneapolis, MN for about 4 years. She just moved to Massachusetts. She filmed Joss Trilogy in Saint Paul, MN. This is the first film she directed and modeled for all at the same time. Cha holds her Hmong identity near and dear to many of the art forms she performs and does. Her goal is to continue directing, creating, acting, and modeling contemporary and new definitions of being a Hmong American and AAPI artist.

Soua's Bio: Infectious enthusiasm, excitement and a thirst for life underpin Soua’s approach to everything, especially his work. From his knowledge of video and digital marketing to stunning photos and video work, Soua can bring a conceptual idea to life visually. A Wisconsin native, Soua’s love of living and breathing an adventurous lifestyle comes as no shock. Coupled with his creative touch and comfort in front of the camera, Soua is the perfect person to creatively help your brand stand out above the rest.

Justin Merino

justin raymond merino founded kulturspace on a strong philosophy of collaboration and a belief that enriching our world with artistic, cultural and innovative visions can be done collectively, free from the limitations of a traditional brick-and-mortar operation.

over fifteen years of wide ranging international experience in management, design and cultural environments has gifted justin the skills needed to bring together the talents of creative professionals and designers.  most recently he cofounded the berlin student film festival (bsff) to spread the vision of inclusion and provide a platform to rising talents.

justin’s education is just as comprehensive. he completed business management studies at coc, a degree in design and visual communications from the university of pennsylvania, and in film & cinema from the university of london. he also studied project management at pinnacle p.d., exhibition design at node’s center for curatorial studies, and has participated in numerous educational programmes at the museum of modern art in new york. 

as a creative consultant justin has worked with mercedes-benz, deutsche telekom, adidas, dr. oetker, victorinox and others to harness and foster the force behind designers, strategists and creatives.  through a series of workshops and one and one support justin coaches berlin creative freelancers on how to navigate their career, develop a portfolio, build a client base as well as how to market and brand themselves. these days justin travels between berlin, tel aviv and his native los angeles developing kulturspace’s & bsff’s international presence, working with creative individuals and organisations to bring ideas to life.

http://www.kulturspace.com
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