COPYCAT
Official campaign for concept boutique store ALL U Re.
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A visual metaphor which deals with the recurrent theme of "blind" adoration within our culture.
A seemingly hypnotized girl enters the uncharted territory of following a mysterious character through her otherworldly behaviour. Attracted to her new surreal aura she turns into a blind imitator, but soon comes face to face with the realisation that her copycat act will cost her more than her autonomy.