"be ANOTHER" LEDIN Fashion Campaign 2019

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After realizing that she will spend a night alone, as her friend canceled the dinner, our girl decides to have some fun at home. Once the record player is on, the fashion journey starts, as well as her explorations of herself and her style. On her journey she meets her favourite Pink doll, Wee, who brings her to another, brighter dimension. Our girl is finally taking a close look at herself and she likes what she sees.
Dare to express yourself! Be ANOTHER, LEDIN

LEDIN is PEACEBIRD's sub-brand, one of the China's No. 1 girl's clothing brand.

Marina Erdeljan, Cedric Lazerges

Marina Erdeljan is a director from Belgrade, Serbia.
She started her professional career as a fashion and entertainment journalist and producer on local Serbian TV station Metropolis in 2004. From that point, her career changed and she started working as a reporter, chief editor and screenplay writer for numerous reality and documentary shows.
In 2012, Marina started working as a director for various advertising campaigns, documentary films, brand films and short movies.
Her first art short film “ Art of dance” was premiered in 2016 at the “Dev9t” Culture & Art festival, Belgrade, Serbia

Marina is currently living and working in Shanghai, China.
Her clients are Porsche, Mercedes Benz, Huawei, Adidas, Jill Stuart, Airbnb, Ledin, Tmall, Wanda, FIBA, VolksWagen, Volvo, Foreo, Coca Cola, OPPO, Offo bicycles, Columbia, Mozaik, Omni Charge, etc.