Mimma Viglezio


SHOWstudio, Contributing Editor

Creative Consultant, Writer, Editor

Born and raised in Lugano, Switzerland, Mimma Viglezio read Italian and English literature at Geneva University. She started her career as marketing manager for Habsburg, Feldman and then Antiquorum Swiss Auction Houses, based in Geneva.

In 1992 she was hired by the renowned public relations firm Hill & Knowlton in Italy, she moved to Milan and became head of their high profile goods division, and started advising clients such as Bulgari and Celine. After four years at Hill & Knowlton working primarily for Bulgari, the jewellers offered her the position of external relations director WW and she moved to their headquarters in Rome. Five years later she became Corporate Communications Executive Director, with responsibility for overseeing global communications matters for the brand: external relations, advertising, media, financial press and events.

In December 2003, after nine years with Bulgari, she moved to Paris to take over the role of WW communications director at Louis Vuitton, here she managed a budget of over 120 million Euros and a team of more than 40 worldwide. After only one year at LVMH she was offered a job by PPR (now Kering) in its luxury division, the Gucci Group. From June’05 she was Executive Vice President of global communications of the Gucci Group, based in London and reported to Robert Polet, former Chairman of the board and CEO. She coordinated and controlled the activity of 8 brands and was a member of its Executive Committee.

In January 2010 Ms Viglezio decided to pursue an independent career. She currently advises companies, boards and CEOs on a free-lance basis on matters related to organisation, strategy, product and communications. She has recently worked for Stefanel, ID Magazine, Nadja Swarovski (whom she advises regularly), Canali S.pA, the Swiss Broadcasting Corporation (RSI), Giampiero Bodino High Jewellery, MACHINE A, SHOWstudio, Nick Knight and Mastered.com, among others.

She is an advisor of the Board of Modern Meadow, a biotechnological company for the creation of bio-fabricated materials. She helped the launch of ZOA, the first bio fabricated leather.


She is a Trustee of the Swarovski Foundation, an advisor of The Fund For Global Human Rights and a Member of the Leadership Committee of Women for Women UK.

She is Editor in Chief of SHOWstudio, Nick Knight’s digital platform (www.showstudio.com) and she writes for several publications.

She has been Editor in Chief of LULA Magazine for close to 2 years. Her first issue was LULA 21, the last Lula 23.

Mimma is fluent in Italian, French, English and spoken Spanish. She speaks some German and studies Mandarin. She lives and works in London.

Juror 2019Justin Merino