Formerly named the ‘Festival of Festivals’, Toronto was set up to promote tourism in downtown Toronto, showcasing only the best films from other festivals. When the festival rebranded in 1984 it had already grown a significant audience following, and with a huge inwards investment from both the government and various foundations, managed to cement a year-round facility the Bell Lightbox in 2010. Particularly since the early ’90’s Toronto has become an equally important festival to Cannes, running screenings in over 300 venues. Both its festival screenings and market screenings have proved equally as important a launching ground for films, and Toronto has become one of the few unmissable film festivals in world.