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FashMash Pioneers: Transforming sustainable fashion with Google

  • The Bloomsbury Hotel 16-22 Great Russell Street London United Kingdom (map)

At the Copenhagen Fashion Summit this year, FashMash co-founder, Rachel Arthur, announced a project she’s been working on in her other role as co-founder of innovation consultancy, Current Global, with Google and in collaboration with Stella McCartney. That initiative is focused on enabling a more sustainable fashion industry by building out a data analytics and machine learning tool powered by Google Cloud technology that will enable brands to make more responsible sourcing decisions.

Transformation is imperative across the fashion industry for the sake of both people and the planet. That’s why this project is focused on the raw materials stage of the supply chain, where information tends to be highly fragmented and with little transparency, yet where the majority of negative impact occurs. The aim is provide brands with greater visibility on different textiles, ultimately translating data into meaningful insights so the industry can take action.

Join us for a very special FashMash occasion, where we’ll hear from Rachel alongside Google’s head of luxury, Maria McClay, on exactly what they’re building, why they’re working with Stella McCartney and just how you as other brands and industry players, can get involved.

Please note: the talk will begin promptly at 7pm.


6.30pm doors open

7pm FashMash Pioneers interview

7.45pm audience Q&A

8pm close

8pm onwards: relaxed networking drinks


FashMash Pioneers is a programme of monthly talks featuring the world’s brightest minds dissecting the future of fashion. The event series is created by the founders of FashMash, the networking group uniting leaders in fashion and technology, and sponsored by Isobar. The programme is designed to inspire the FashMash community, nurture the next generation in fashion and tech, and spark interest in those looking to break into the industry. Launched in early 2018, FashMash Pioneers is led by Rachel Arthur and Rosanna Falconer, bringing the collaborative spirit and entrepreneurial mindset from the tech industry to fashion.

Earlier Event: June 4
Milano Fashion Week: Men's
Later Event: June 7