How embracing disruption unlocked speed, sustainability and social innovation in a $6 billion global business
Avery Baker, Chief Brand Officer at Tommy Hilfiger, has been instrumental in evolving the business into one of the world’s most recognized premium lifestyle brands, building initiatives centered around the iconic TOMMY HILFIGER DNA.
Recognizing that irrelevance is inevitable for those who are afraid to change, she led key programs towards reinvention. Driving an embrace of social innovation in the brand, pioneering the TOMMYNOW “See Now, Buy Now” experiential runway platform; re-launching the global women’s business with brand ambassador Gigi Hadid, and reigniting the iconic TOMMY JEANS logo collection.
This approach required a radical new mindset, authentic values and a lot of courage. Avery will discuss how embracing disruption as a creative force unlocked speed, social innovation, and sustainability across a $6 billion global business, driving positive change throughout.