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As consumers increasingly demand inclusivity, transparency and authenticity, and support brands reflecting their own values and socio-political views, fashion companies across price points are overhauling their operations, product assortments and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wide target and most everything luxury is shoppable online.
At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.