Virtual Super Land is at the intersection of fashion and technology and leverages green screen technology to cleverly jump between the physical and digital world, exploring the idea of ‘hyperreality.’ A collection of streetwear pieces complimented by the VSL camera app interplay with the user’s perception of reality in an engaging, shareable way designed for a social media savvy generation. Progressive, Innovative Direction. VSL was created in 2018 by former fashion editor + creative director, Orsolya Szabo and self-taught motion graphics designer Natasha Smith. At the heart of the brand is the women’s personal journey; they wanted a voice in spheres where there is a disparity in female representation; animation and streetwear. Inclusivity and accessibility are core tenants of VSL as the founders wanted to make green screen technology digestible and accessible for all while creating a collection that appeals to a streetwear sensibility.